Go-to-Market (GTM) Growth Manager

Work with ambitious people. Solve complex global challenges. Build solutions that move markets.

TRSB is a leading Canadian language and content services company helping enterprise organizations manage multilingual content at scale. OTTO is our AI-powered platform for secure, governed multilingual content workflows.

TRSB looking for a Go-to-Market (GTM) Growth Manager who can turn technology, data, content and creativity into demand.

Your primary focus won’t be analytics. This is a hands-on execution role.

You will work closely with our GTM Director, Marketing team and Business Development team to identify the right companies, find the right people, create highly relevant outreach, launch campaigns, automate follow-up and generate qualified conversations for TRSB and OTTO.

You will have access to a modern GTM technology stack. Your job is to make it perform.

Your daily routine:

Build and execute outbound campaigns

• Create targeted outbound campaigns around our priority industries, solutions, accounts and buyer personas.

• Build account and contact lists using tools such as Clay, Apollo, HubSpot, LinkedIn and other data sources.
• Research target organizations and identify the people, business events and signals most likely to create a reason for a conversation.
• Develop segmented and personalized outreach rather than generic mass campaigns.
• Build multi-channel sequences across email, LinkedIn and other relevant channels.
• Test messaging, offers, calls-to-action and audience segments continuously.
• Work closely with our Business Development team to turn engagement into conversations, meetings and opportunities.

Build our account-based GTM engine

• Turn our target-account strategy into executable campaigns.
• Identify priority accounts based on industry, company profile, existing relationships, website activity, intent signals and other relevant data.
• Use tools such as Clay, Apollo, Snitcher, HubSpot and LinkedIn to enrich accounts and identify buying signals.
• Build automated workflows that alert BDRs when meaningful activity occurs.
• Help BDRs understand who to contact, why they should contact them and what they should say.
• Create highly personalized account plays for our most important prospects.

Generate demand for TRSB and OTTO

• Work with our Content and Marketing teams to transform thought leadership, case studies, webinars, events, product launches and industry developments into demand-generation campaigns.
• Develop campaigns around specific business problems rather than simply promoting products.
• Help TRSB reach enterprise buyers of language, content and multilingual services.
• Help OTTO reach leaders responsible for content operations, AI, localization, regulatory content, knowledge management and enterprise workflows.
• Support launches of new OTTO solutions, industry-specific offerings and strategic initiatives.
• Turn events, conferences and partnerships into structured pre-event and post-event prospecting campaigns.

Use AI and automation to scale execution

• Use AI to accelerate research, personalization, messaging and campaign development.
• Build practical automations connecting our GTM tools.
• Create workflows that enrich accounts, identify relevant triggers, generate personalized outreach and route opportunities to sales.
• Experiment with new GTM techniques and tools when they can materially improve campaign performance.
• Automate repetitive work while keeping human judgment where it matters.
• Rather than building technology for its own sake, work to generate more high-quality sales conversations.

Own campaign performance

Track a focused set of metrics tied directly to revenue generation, including:

• Target accounts reached
• Relevant contacts identified
• Engagement rates
• Positive responses
• Meetings generated
• Sales-qualified opportunities
• Pipeline influenced and created
• Conversion by campaign, segment and message

You’ll use data to decide what to change next, but you won’t spend your days building dashboards.

Execution comes first. Measurement helps us execute better.

This position may be ideal for you if you:

• Have a bachelor’s degree in marketing, business administration or equivalent
• Have a minimum of 5–7 years of experience in a similar role (B2B marketing, ideally SaaS, technology, AI)
• Are comfortable with marketing analytics and automation tools (HubSpot is an asset)
• Have an analytical mindset and are motivated to achieve quantifiable goals, including prospect volumes and conversion rates
• Are comfortable communicating with and managing stakeholders and can convey recommendations clearly and convincingly to different levels of the organization
• Are proficient in English and French, both spoken and written (bilingualism is required to interact with our largely English-speaking clientele)

We value our teams and offer working conditions to match:

• Competitive salary
• Comprehensive group insurance
• Group RRSP
• Flexible work arrangements
• Fitness benefit
• Payment of dues to your professional order
• Referral program
• Public transit credit
• Paid vacation on your birthday