Director, Growth Marketing

Want to join a Canadian business leader? Looking for stimulating work with colleagues who give their best and value your contribution? Sounds like you’re ready for a job at TRSB, one of Canada’s foremost translation providers.

TRSB is looking for someone to support the sales and marketing team.

Your daily routine:

Go-to-market strategy

• Define and execute launch strategies for new products, services and markets.
• Define ideal customer profiles, buyer personas, value propositions, and positioning in collaboration with the Sales team.
• Design and manage launch plans, including messaging frameworks, channel strategies, and commercial activation tools.
• Work with the Sales team to develop sales support tools (presentations).
• Align execution of go-to-market strategies with business revenue and growth goals.

 Demand generation and lead growth

• Define and execute business development strategies.
• Ensure optimal conversion funnel performance.
• Optimize paid, organic, and email campaigns.
• Work closely with the Sales team to define prospect value, routing and lifecycle stages.
• Continuously test, measure and optimize campaigns to reduce Customer Acquisition Cost (CCA) while improving conversion rates and Customer Lifetime Value (LTV).

 Content marketing and messaging

• Define and drive a content strategy aligned with go-to-market initiatives, journey stages, and vertical markets.
• Develop and manage high impact content, including:
  • website content and landing pages
  • thought leadership content and long format content (blog posts and reports)
  • case studies, customer testimonials and proof of value
  • sales support and product marketing content
• Ensure consistent messaging across all channels and points of contact.
• Work with the Sales team to translate complex offers into clear and compelling stories.

 Growth experimentation and optimization

• Design and manage a growth experimentation roadmap (A/B tests, funnel optimization, message tests).
• Analyze performance through acquisition, activation, conversion and retention.
• Use data to identify bottlenecks, growth opportunities and scaling levers.
• Iterate quickly based on results and customer feedback.

 Marketing and Analytics Operations

• Report on marketing performance and analyze impact on growth and revenue.
• Work with Sales and Operations to ensure data quality in Customer Relationship Management (CRM) software and analytics tools.
• Continuously improve processes, automation and marketing tools.

 Cross-functional collaboration

• Act as a strategic partner to the Sales, Operations, IT and management teams.
• Support customer expansion and retention initiatives through targeted campaigns and content.
• Align marketing initiatives with product roadmaps and revenue priorities.
• Link strategy to execution.

This position may be ideal for you if you:

• Have a bachelor’s degree in marketing, business administration or equivalent;
• Have a minimum of 5–7 years of experience in a similar role (B2B marketing, ideally SaaS, technology, AI)
• Comfortable with marketing analytics and automation tools (HubSpot is an asset)
• Have an analytical mindset and are motivated by the achievement of quantifiable goals, including prospect volumes and conversion rates
• Are comfortable communicating with and managing stakeholders and are able to convey your recommendations clearly and convincingly to different levels of the organization
• Are proficient in English and French, both spoken and written (bilingualism is required to interact with our largely English-speaking clientele)

We value our teams and offer working conditions to match:

• Competitive salary
• Comprehensive group insurance
• Group RRSP
• Flexible work arrangements
• Fitness benefit
• Payment of dues to your professional order
• Public transit credit
• Paid vacation on your birthday