Give yourself a competitive edge

People often say in business that you have to walk the talk. But there’s a corollary to that. You also have to talk the talk! If you don’t talk to people in words they understand and remember, you’ll have no talk to walk!

That, in a nutshell, is the value of multilingual content. It broadens your audience, enhances retention, drives income and growth, and gives you a real competitive edge.

People will think good things about you

There is no downside to having multilingual content. It’s appreciated by those who need it and transparent to those who don’t. In fact, it’s more than appreciated—it generates sales.

Simply put, your message is more compelling when you deliver it in your customer’s mother tongue. You’re in their comfort zone. You’re being helpful. They like you more. And when people like you more, they buy more things from you.

Plus some of the people thinking good things about you will be your very own employees. They’re probably as diverse as Canada itself, and they’ll be proud of your outreach efforts.

It’s not just about French

Most translation in Canada happens into French—there are nearly eight million people who speak it as a first language (heavily concentrated in Quebec), and almost 10.4 million Canadians can carry on a conversation. This has made Canadian companies nimble competitors in a multilingual world.

But did you know that almost nine million Canadians are native speakers of neither English nor French? That means that even if all your materials are in English and French, you’re still talking to fewer than 80% of Canadians in their mother tongue. The Mandarin, Cantonese, Spanish, Punjabi, and Tagalog communities all number over half a million.

The same holds true in the U.S. Smart companies are targeting the Spanish, Chinese, and Korean markets there just like they would any other demographic. At TRSB, we can help you select the languages you should be considering to maximize revenue.

And know what? Once you’ve made the effort to talk to people here at home in their own languages, you’ll be all set to tackle the world!

No need to break the bank

Yes, translation costs money. It’s an investment, after all. But with today’s artificial intelligence and sharp companies like TRSB that pair it with advanced translation memory tools and seasoned teams of translators, you can afford it. Not only that, with experience in over 100 languages, TRSB has been helping businesses reach out to the world for nearly 40 years.

Like with all strategies, you have to implement it with an eye to your corporate image. Machine translation is fast and cheap, but lapses can and do occur. The output needs to be vetted by trained professionals. We’ll handle it for you.

Reassuringly, we provide quotes so you know exactly what to expect, and we can monitor your budget and spending on your behalf. As Canada’s translation leader, TRSB is a name you can trust.

Time to conquer the world!