Marketing content is in a league of its own—it can rarely be translated as is. For your brand to achieve an authentic feel in another market, your content must be adapted and adjusted to the target culture. Do you need a transcreation partner to help your marketing communications resonate with local flavour in other markets?
YOUR CHALLENGE: ENTERING THE QUEBEC MARKET
Your company plans to enter the Quebec market and needs to tailor its communications, which means a large volume of documentation will need to be translated into French, including a very high profile ad campaign. You don’t speak a word of French and you don’t know where to begin. You need help, but who do you turn to?
ONE OF OUR SOLUTIONS
Our client, a retailer in electronic products, had no presence in the Quebec market. We met with the client to gain a better understanding of his objectives, went over the marketing brief and the ad campaign details, as well as all of the collateral and supporting documents. A translation team leader and project manager were assigned to the customer, and began to construct a comprehensive schedule with milestones. We started the brainstorming process for the advertising materials, and provided an initial proposal containing the rationale and literal back-translation so that the customer could understand the impact of each of our suggestions. We held numerous conference calls with the marketing team to discuss the overall tone and feel of the French campaign, making sure it was in line with the company’s brand and target, and we helped to coordinate with legal counsel to ensure full compliance with Quebec laws.
Adapting English ideas to a rather unique French culture requires a deep understanding of the language and culture. TRSB has over 30 years of experience integrating brands into the Quebec market, and an intimate understanding of how to resonate with the French-speaking consumer. Put your marketing in the hands of a trusted, professional firm that will add value to all your communications and help you reach your target audience.
Here are some recent examples of clients we’ve helped with these needs:
Get help with your marketing adaptation project now!.