Surprisingly, the simplest things are sometimes the hardest to describe… simply. On the other hand, they’re very easy to demonstrate and imitate. In these cases, the saying “a picture is worth a thousand words” couldn’t be more true. And if a picture is worth a thousand words, imagine the lexical value of a video with its 24 frames per second!
That instant “click,” combined with increasingly accessible video production techniques, explains why we can now find videos online about virtually anything—from how to apply eyeliner to how to build a nuclear fallout shelter to how to execute the perfect tennis serve. According to a report by Cisco Systems, a multinational company specializing in networks and information technology, by 2022, 3 trillion minutes of video content will cross the Internet each month. That’s 5 million years’ worth, or 1.1 million minutes of video streamed or downloaded every second!
This craze isn’t limited to the entertainment industry. Businesses are following suit at breakneck speed. According to Wyzowl, a U.S. video creation and production company, 86% of businesses now use video, up from 61% just five years ago. And contrary to popular belief, they don’t use it so much for advertising (41% of corporate videos) as to explain the various aspects of their products and services (71%). This isn’t a bad strategy when you consider Wyzowl’s finding that :