DIRECTOR, MARKETING AND COMMUNICATIONS

The reliability of a pioneer, the audacity of a groundbreaker!

With its linguistic knowledge and innovative approaches, TRSB is ready to amplify your opportunities. TRSB is driven by a passion to faithfully, accurately and relevantly bring your brand to life, adding value to your content in a timely manner, regardless of the platform.
To this end, our resources, who are fully dedicated to helping you reach your full potential, consistently hone top-tier practices and solutions. We are innovative pioneers. We are backed by more than 30 years of expertise, but always aim to go one step further for you, one word at a time.

OUR MOTTO: TRANSLATE INTELLIGENTLY. PERFORM GLOBALLY.

As part of their broader mandate, the Director, Marketing and Communications will help TRSB to further build on its success and maximize its visibility to create new business opportunities, expand its customer base and increase the volume of translation requests from its existing clients.


The incumbent will have a unique opportunity to engage businesses that wish to learn more about best practices in translation and that view linguistic services as a growth tool enabling them to break into new markets or build closer relationships with their customers through personalized communication.


The Director, Marketing and Communications will be involved in implementing and applying best management practices in activities related to marketing, development and monitoring blog posts across multiple channels (social media, email, website, etc.), selecting and coordinating marketing activities, and optimizing TRSB’s network (LinkedIn community, newsletters, webinars, etc.)—all with the goal of increasing its pool of prospective clients.


SUCCESS METRICS
 Number of leads and prospective clients generated by all activities
 Traffic on TRSB’s website
 LinkedIn community growth
 Business opportunity growth


MAIN DUTIES AND RESPONSIBILITIES
Reporting to the Vice-President, Business Development, the role of Director, Marketing and Communications will be as follows:
 Helping develop the marketing and communications plan
 Implementing and managing procedures intended to maximize the performance, coordination and effectiveness of business development tools and activities, which include the following:
 Customer relations management tools (Salesforce CRM): content creation, management of periodic activation and informative emails, management of lists of companies and their segmentation, management of reports on speed of sales pipeline (lead – contact with prospective client – opportunity – client)
 Social media (mainly LinkedIn): periodic announcements of advisory blog posts on our website and relevant activities to help build our community
 Writing blog posts, in collaboration with experts
 Managing and growing the website
 Selecting activities to further raise TRSB’s profile
 Developing and enhancing marketing tools
 Monitoring the sector and competition
 Managing the marketing budget
 Providing positive and inspiring leadership within the TRSB team to foster the collaboration of language experts in support of the sales team’s marketing and content strategies


REQUIRED SKILLS AND QUALIFICATIONS
 University degree in marketing communications
 Five years’ experience in a similar role
 Fluency in French and English, both spoken and written
 Excellent interpersonal and communication skills
 Proven priority management skills
 Independence, sense of initiative and sound judgment
 Knowledge of translation processes, an asset
 Knowledge of procurement processes, an asset

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